Social Media Guide
Social media is a powerful tool for fundraising. We recommend including a personal appeal on your social media networks. We love seeing event coverage on Twitter, Instagram and LinkedIn, but when it comes to fundraising success, Facebook is the top social channel.
"Today, I want to raise $250 for Covenant House Vancouver. Why $250? Because it will enable one vulnerable youth to come in from the streets and stay for a night in the Crisis Program, with access to healthy food, mental health counseling, clean clothes, and a safe and warm bed. Please make a donation to help me reach my goal [include link to your personal webpage]."
The youth who come to Covenant House looking for help have nowhere else to turn.
Think about ways to tie these stats to your fundraising. For example, in one appeal, consider requesting donations of $70 - in recognition of the 70% of homeless kids who flee violence at home. In a follow-up appeal, request donations of $50 - so that no young person at Covenant House has to face their addiction alone.
Share specific information to help supporters understand their impact
People respond better to specific requests and they feel more connected when they know what they are helping to fund. Offer amounts and what they represent, but make sure your supporters know that gifts of all sizes are valued.
Here are some ways your donation can help the youth at Covenant House:
Use photos to tell stories
Photos are powerful storytelling tools. Think about the kinds of photos you already take, and figure out how to use them for posts about your event.
Share personal stories
Personal stories can be effective and inspiring. Do you have a specific reason for wanting to help homeless youth? If so, share your story in a status update, or shoot a quick video of you telling the story, and then post it to your feed. Help your audience connect with the reason why you are holding your event.
Say thank you to a donor (who is also on Facebook)
Post a quick thank you note on a donor’s Facebook wall and add an image to get extra attention.
LinkedIn offers you the opportunity to send InMail messages to your contacts, which can be an effective way to reach people in your business network. We also suggest publishing a post with a catchy title.
"[Insert a personalized title]
For homeless young people, there is Covenant House. Since 1997, Covenant House Vancouver has been available to meet the immediate needs of homeless youth, with a hot meal and a safe bed and to help them further their education, get a job, find permanent housing, and develop the skills they need to live a healthy, independent life. In essence, Covenant House helps these kids step into a brighter future.
By creating an event in support of Covenant House, I am doing my small part to make sure the doors stay open for all who need them. Please help me help youth by making a donation in support of my efforts.
[include link to your personal webpage]."